Long before there was even an internet, in fact even before our modern day postal service, many successful businesses have written countless greeting cards, notes of appreciation to their clients. Building relationships through that personal touch which sets them apart from the crowd.
Today we have so many ways to communicate. Technology has grown so much, not only has the mail service, which we take for granted, can get a letter across the world in a week or less, but we have so many other ways to keep in touch. Phones, cell phones, VOIP, emails, online groups, blogs, twitter, text messaging. . . No excuse not to keep in touch.
I was talking last week to Justin Walters from Arizona. He is very tech savvy, helping businesses connect with their clients online, even through text messaging. Justin told me about how while talking to a client he’d heard when that client’s birthday was. He wrote that date down and the next time that birthday rolled around he sent a birthday card through the mail. His client was so appreciative, thanked him. He’d only gotten 2 cards that year, one from his wife and one from Justin. It really meant a lot. Justin has continued to spend time each month sending out cards to clients. Timeless advice.
If you’d like to meet Justin and check out how he is sending out cards today, click here