I got many nice holiday greeting cards this past December from family, business associates, etc. The coolest ones are those with pictures on the front, very personal, all cards much appreciated. But what about rest of the year? Did you ever get a card for April’s Fools day? Wear Red Day? Web Content Awareness Day? Laugh and Get Rich day?
Each of us markets our business throughout the year. But I’d never realized that I should plan that in advance, using various holidays. If you don’t have a holiday that celebrates as you wish, you can even create your own holiday.
Last year I picked up a Marketing Calendar from Heidi Richards. It was a great help. That was when I realized the value of planning in advance. You ever see a holiday come up, traditional or off the wall, and say “Gee if I’d only thought of it sooner it would have made a great promotion for . . .”
Of course when the next year rolls around, you will find yourself saying the same thing again unless you plan. I’m looking forward to the release of Heidi Richards new Quirky Marketing Calendar to be released first week of February.
Cards are one of the cool ways to market through the holidays. To celebrate the launch of her new book, Heidi Richards is having a Quirky Holiday Marketing Greeting Card Contest. Lot’s of prizes, check them out at her RedHead Marking Blog