Connect Simply

I picked up this great resource by following a link from the Women’s Media Summit Blog. Your Marketing 2007 Calendar lists many special holiday events, and gives you space to write your own monthly marketing plan around these events.

Here is where I missed out. I’d downloaded the calendar, understood the value, but really missed the boat. I knew that the 50th anniversary of the launch of Sputnik was coming up. So the night before I was searching for info to add to my blog as I thought it’d make a great post. Weird, I searched on Technorati for the term sputnik and came up blank, nothing current on the news channels. How could this day come and go unnoticed. So the next morning, I added my post and searched online, and the news articles were rolling in, thousands of blog posts about the event, even Google appropriately changed their logo in celebration.

As I went through my blogs stats the next day, I saw that a few were searching for 50th anniversary Sputnik cards. My site came up about 1st in a google search. Why? Because I sell a card system, where you or I can make custom cards on the fly, and I talked about Sputnik. Then the ideas came. Sputnik was the first satellite, I offer various communication services, where would our communication be today without satellites? I could have had cards made up a week in advance, articles related in the article directories, a special promotion, contest etc. But not when I start planning about midnight the night before, and ideas come a couple days later.

So today I’m printing out my marketing planning sheets. Picking a few ideas each month that will work for me. Then fill in the details as I brainstorm in advance.

Thanks again Heidi Richards for more great info from the Women’s Media Summit.

Heidi Caswell